Digital Agricultural Business Operating System
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The Digital Platform for Agricultural Agency, Marketing & Food Supply Chain Management

Connecting farmers with markets and managing supply chains with efficiency and intelligence.

Asoug Green is a specialized digital platform for agricultural brokerage, mediation, marketing, and agency services. It connects farmers with buyers and commercial enterprises while managing procurement, supply, and logistics operations through an integrated ecosystem that enhances food security and improves the efficiency of agricultural supply chains.

Farmer Register Submit Requirement
Explore Platform
Asoug Green digital platform ecosystem illustration
19
Integrated ecosystem platforms
11
Core Agricultural Service Line
14
ERP Operating Modules
1
Unified account - single sign on

For Farmers & Producer

Agricultural Brokerage, Mediation & Agency

We represent farmers by marketing their products, managing sales, negotiations, and supply operations, and connecting them with buyers and target markets to maximize commercial opportunities.

Farmer Registration Farmer Portal
  • 01 Farm & Product Registration
  • 02 Marketing & Buyer matching
  • 03 Negotiation
  • 04 Electronic Contract
  • 05 Delivery & Settlement
For Commercial Enterprises

Commercial Enterprise Procurement Management

We manage the complete procurement cycle for commercial organizations — from receiving demand requests to final delivery — with full visibility over sourcing, quality, and cost.

Enterprise Registration Procurement Portal
  • 01 Demand Request
  • 02 Sourcing & Quotation
  • 03 Purchase Order
  • 04 Quality Check
  • 05 Delivery & Invoice
For Consumers

Digital Marketplace

A digital marketplace connecting consumers with online stores, fruit and vegetable retailers, and home-based producers while offering secure online payment and delivery services.

Start Shopping Seller Portal
  • 01 Browse Products
  • 02 Add to Cart
  • 03 Secure Payment
  • 04 Order Tracking
  • 05 Doorstep Delivery
For Partners & Agents

Strategic Partnerships & Investment

Building an ecosystem of partners and investors who support the growth of the agricultural sector through joint ventures, sustainability programs, and innovation support.

Join the Program Partner Portal
  • 01 Partnership Application
  • 02 Due Diligence
  • 03 Agreement Signing
  • 04 Onboarding
  • 05 Joint Growth Plan
Our Services

Eleven service lines across the agricultural value chain

Agricultural Brokerage & Agency

Representing farmers, marketing their products, and managing sales and supply operations while connecting them with target markets.

Farmer Registration →
Commercial Procurement Management

Representing farmers, marketing their products, and managing sales and supply operations while connecting them with target markets.

Submit Requirements →
Agricultural Supply Services

Representing farmers, marketing their products, and managing sales and supply operations while connecting them with target markets.

Explore Supply →
Supply Chain & Food Security

Representing farmers, marketing their products, and managing sales and supply operations while connecting them with target markets.

Learn More →
Agricultural Production Inputs

Representing farmers, marketing their products, and managing sales and supply operations while connecting them with target markets.

Learn More →
Logistics & Cold Chain Solutions

Representing farmers, marketing their products, and managing sales and supply operations while connecting them with target markets.

Quality Services →
Inspection, Quality & Certifications

Representing farmers, marketing their products, and managing sales and supply operations while connecting them with target markets.

Quality Services →
Agricultural Finance & Insurance

Representing farmers, marketing their products, and managing sales and supply operations while connecting them with target markets.

Finance Solutions →
See All
Why Asoug Green?

The operating partner for the agricultural sector

A specialized platform for agricultural brokerage, mediation, and agency services.
An operational partner for farmers and commercial enterprises in supply chain management.
End-to-end management of agricultural and food supply chains.
Direct connectivity between farmers, buyers, suppliers, and strategic partners.
Smart digital solutions powered by data and artificial intelligence.
Enhancing food security and improving operational efficiency.
Supporting local content and enabling investment in the agricultural sector.
A scalable and future-ready platform designed to meet the evolving needs of the agricultural industry.
Vision 2030

Strategic Initiatives

We are shaping the future of the agricultural sector through a portfolio of digital and strategic projects that strengthen food security, promote sustainability, and support the objectives of Saudi Vision 2030.

  • Local Content Development
  • Digital Food Security Council
  • Sustainability & Social Responsibility
  • Agricultural Certifications & Accreditations
  • Agricultural Risk Management
  • Agricultural Input Financing Portfolio
  • Digital Wallet & Agricultural Trading Wallet
  • Crop & Harvest Season Management
  • Strategic Partnerships Platform

Local Content Development

Integrated Ecosystem

Integration with a Comprehensive Ecosystem Supporting the Agricultural Sector

01 Agricultural Input Supply
02 Customs Clearance
03 Land Transportation & Freight Solutions
04 Smart Warehousing Solutions
05 Smart Spaces
06 Waste Management
07 Fruit & Vegetable Trading
08 Point of Sale (POS) Solutions
09 Laboratories & Inspection Centers
10 Recruitment & Human Resources
11 Agricultural Input Supply
12 Identification & Barcode Center
13 Financial & Investment Solutions
14 Training & Capacity Building
15 Technology Solutions
16 Research & Innovation
17 Real Estate Solutions
18 Industrial Solutions

One Ecosystem

Many Specialized Platforms

TraincuLogistics
GreenCoAgri Inputs
TaameenaInsurance
Area4uStorage
Lab IncuQuality
Export IncuExport
ResearchR&D
ManagedOperation
HrincuWorkforce
TrainingLearning
Get Started

Choose your portal

Farms & Producers
Register your Farm

Register your farm, add products and shipments, track sales, and reach buyers across markets.

Farmer Registration
Commercial Buyers
Submit requirements

Send your product requirements and manage supply end-to-end — from analysis to delivery and invoicing.

Submit Requirements
Partners & Agents
Join the program

Join the empowerment program and manage sales, customers, contracts, and procurement in one place.

Join the program
Vision 2030

Our Vision

To become the leading digital platform for agricultural agency, marketing, and food supply chain management in the Kingdom of Saudi Arabia by delivering an intelligent ecosystem that connects production with markets, strengthens food security, enhances supply chain efficiency, and contributes to achieving the goals of Saudi Vision 2030.

Wheat field representing Asoug Green's agricultural vision

Start Your Journey with

Asoug Green

Whether you are a farmer seeking a trusted marketing partner, a commercial enterprise looking for reliable procurement and supply solutions, or a consumer searching for high quality agricultural products, Asoug Green provides an integrated digital ecosystem that combines agricultural agency, marketing, supply chain management, logistics, and financial solutions within a single platform.