Digital Agricultural Business Operating System
Contact Us | Log in

The Digital Platform for Agricultural Agency, Marketing, and Food Supply Chain Management

Asoug Green is a specialized digital platform for agricultural brokerage, mediation, marketing, and agency services. It is designed to transform agricultural marketing and food supply chain management through an integrated digital operating ecosystem that connects farmers, commercial enterprises, wholesalers, suppliers, service providers, partners, and investors within a unified environment powered by technology, data, and artificial intelligence.

More than just an online marketplace, Asoug Green serves as an operational partner for farmers and commercial enterprises by managing marketing, procurement, negotiations, logistics, inspection, storage, and distribution processes, helping improve agricultural sector efficiency, strengthen food security, and promote sustainability.

Fresh vegetables at an agricultural market

Our Vision & Mission

Our Vision

To become the leading digital platform for agricultural agency, marketing, and food supply chain management in the Kingdom of Saudi Arabia by delivering an intelligent ecosystem that connects production with markets, strengthens food security, enhances supply chain efficiency, and contributes to achieving the objectives of Saudi Vision 2030.

Our Mission

To empower farmers and commercial enterprises to manage their businesses more efficiently through integrated digital solutions that include agricultural agency, marketing, order management, procurement, logistics, financing, and data-driven services, creating sustainable economic value for all stakeholders across the agricultural ecosystem.

What We Offer?

Asoug Green provides a comprehensive suite of digital solutions covering every stage of the agricultural value chain, including:

Agricultural Agency, Brokerage & Mediation
Commercial Enterprise Procurement Management
Agricultural Product Supply
Supply Chain & Food Security Management
Agricultural Input Supply
Transportation, Logistics & Cold Chain Solutions
Inspection, Quality Assurance, Certifications & Accreditations
Agricultural Financing & Insurance Solutions
Data Analytics, Artificial Intelligence & Market Intelligence
Investment & Strategic Partnerships

Our Digital Solutions

The platform is built around three core operational solutions designed to serve every segment of the agricultural sector

Fresh produce at a farmers market
Agricultural Agency & Marketing for Farmers

Representing farmers in marketing their products, managing sales, negotiations, procurement, and connecting them with local and regional markets to maximize commercial opportunities and returns

Farmer holding a basket of harvested vegetables
Commercial Enterprise Procurement Management

Managing the complete procurement cycle for commercial organizations, from receiving and analyzing demand to sourcing, inspection, packaging, transportation, delivery, and invoice management

Crate of fresh vegetables ready for delivery
Digital Marketplace

A digital marketplace connecting consumers with online stores, fruit and vegetable retailers, and home-based producers while offering secure online payment and delivery services.

Market Partners Empowerment Program

Green Market offers a specialized program designed to empower brokers, farmers, commercial agents, and entrepreneurs operating in public wholesale markets through a comprehensive digital operating platform that enables them to manage their businesses more efficiently while benefiting from the Green Market ecosystem and its integrated services—without the need to develop their own systems.

Join the Program
The program includes:
Cloud-based Software-as-a-Service (SaaS) platform
Sales, purchasing, and procurement management.
Customer, contract, and invoice management
Smart dashboards and business reports
Integration with logistics, financing, and quality services
Ongoing training and technical support
About Us

Why Asoug Green?

  • A specialized platform for agricultural agency, brokerage, and mediation.
  • An operational partner for agricultural marketing and supply management
  • End-to-end agricultural and food supply chain management
  • Direct connectivity between farmers, buyers, suppliers, and partners
  • Smart solutions powered by data and artificial intelligence
  • Supporting food security and sustainability
  • Promoting local content and agricultural investment.
  • A scalable platform designed to support the future growth of the agricultural sector
Farm workers harvesting crops in the field
Rows of crops in a large agricultural field

Our Objectives

  • A specialized platform for agricultural agency, brokerage, and mediation.
  • An operational partner for agricultural marketing and supply management
  • End-to-end agricultural and food supply chain management
  • Direct connectivity between farmers, buyers, suppliers, and partners
  • Smart solutions powered by data and artificial intelligence
  • Supporting food security and sustainability
  • Promoting local content and agricultural investment.
  • A scalable platform designed to support the future growth of the agricultural sector

Towards a Smarter Agricultural Future

At Asoug Green, we believe the future of agriculture depends on the integration of technology, operations, logistics, and data. We are committed to building a comprehensive digital ecosystem that simplifies agricultural business management, connects production with markets, enhances supply chain efficiency, creates sustainable value for farmers and commercial enterprises, and contributes to food security and economic development.

Connecting Farmers with Markets and Managing Supply Chains with Efficiency and Intelligence